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skip to content internet marketing business blog using internet marketing to drive new clients to your business menu about us services contact us scroll down to content posts posted on october 6, 2018 facebook’s social media ad specifications facebook ads are a fantastic way to get your products and services out there on the largest social media platform in the world. with an audience of 2.23 billion active users, there’s a lot of potential in social media advertising and you’d be foolish not to use the platform to your advantage. however, most people don’t understand facebook ads or the specifications that you need to follow to have your ads placed on the site. so, to help you out, we’re going to talk about facebook ads, their advantages and also list four specifications that you need to follow in order to have a successful marketing campaign on the site. facebook social feed ad specifications to comply with facebook’s standards, they’ve released a list of design specifications that need to be followed if your advertisement is going to be eligible for the site. media recommendations file type jpg or png image ratio at 9:16 or 16:9 resolution be as high as possible images that consist of 20% text or more may be less successful text is limited to 125 characters the jpg and png file types are the most popular when it comes to facebook advertisements. they’re the most common image file types on the internet, but png can offer a slightly better quality with less quality loss from compression. the image ratio is important so that your advertisement does not seem stretched when place on facebook’s website. 16:9 and 9:16 resolutions are the most common, as 16:9 is also the standard screen ratio for most websites and phones. it’s also important to have a high resolution so that the image quality is good. we recommend at least as 1280 x 720 pixel ratio for most advertisements, or 720 x 1280 if you’re aiming for a 9:16 ratio. facebook requires at least 600 x 600, but these will appear stretched in certain places, hence their recommendation for having an image ratio of 16:9 or 9:16. images that have too much text are also frowned upon. this is because advertisements should be quick and snappy so that anyone browsing will catch them, see the message and then hopefully be hooked. if there is too much text, then the message of your advertisement is lost. facebook marketplace ad specifications marketplace ads are a fantastic way to show off certain products or services that you offer. media recommendations file type jpg or png image ratio at 9:16 or 16:9 resolution be as high as possible images that consist of 20% text or more may be less successful text is limited to 125 characters much like facebook feed ads, the recommendations are virtually the same for marketplace ads. however, it’s good to keep in mind that when there are links involved, the images should be cropped and have a recommended resolution of at least 1,200 x 628. the minimum resolution requirements are, again, 600 x 600, but a higher resolution image will result in a better user experience. facebook video feed specifications they say that pictures can tell a thousand words. if that’s true, then videos are the king of advertising if they can show around 30 pictures a second. media recommendations video ratio of 9:16 or 16:9 h.264 compression fixed frame rate aac audio compression at 128+ kbps resolution as high as possible maximum video size of 4 gb minimum video length of 1 second maximum video length of 240 minutes video captions recommended sound recommended thumbnails with minimum text vertical videos can be masked to 2:3 video advertisements are much more technical due to the recommendations that you should meet. however, they’re fantastic for engagement and converting leads, especially if you have a talented video director working for you. the h.264 compression and fixed frame rate options are available in most modern video editing software. although facebook does support long videos (up to 240 minutes!) you’d be hard-pressed to balance the quality and fit it under 4 gb. in addition, most people won’t want to watch an advert that’s 4 hours long, so try and keep it short if possible. most mobile users will have their phone muted or headphones plugged in but in their pocket, so there’s a good chance that they won’t have sound available. as a result, you want the message to be clear and simple to understand, even without text. facebook carousel ad specifications carousel ads are fantastic at combining picture and video advertisements into a single ad. media recommendations minimum of 2 cards maximum of 10 cards file type jpg or png video maximum size 4 gb resolution at least 1080 x 1080 carousel ads should follow the recommended design specifications of the previous advertisement types. ensure that you stick with a consistent aspect ratio throughout all your propose carousel ads to make it seamless and neat. this is just the tip of the ice berg. facebook ads guide has more information for you ponder. now allshouse designs will create and manage your facebook ads and more. it is easy to get a hold of allshouse designs, just go to the contact us page . if you wish to take full advantage of what facebook has created. it is smart to look over what social signals are and how they boost your rankings in all major search engines and bring more awareness to your brand. 47.760111 -122.205445 posted on june 23, 2018 june 24, 2018 why we love internet radio for business advertising does your business or agency take advantage of the amazing benefits of advertising on internet radio? while everyone focuses on spending their marketing budgets on social media, online ads and digital marketing techniques like seo, there are a few savvy business owners getting huge success from getting plays on the commercial breaks in internet radio. there is a vast array of benefits to expect from internet radio advertising. allshouse designs has started to manage internet radio ad campaigns in recent years, and we absolutely love it. here are some of the key reasons why … the benefits of internet radio as discussed above, one of the most obvious benefits of advertising through online radio stations is that there is a high chance your competitors aren’t doing it. and given the overall market across the country – 143 million americans listen to internet radio regularly – your business is missing out if you don’t have a presence. but there is plenty more to get the juices flowing, too. let’s take a closer look at some more benefits. targeted reach the beauty of online radio stations is that they all have loyal, core followings. the stations know exactly who they are talking to, and if there are similarities between their market and your target audience, it can be an incredibly precise way of getting your message out there to the right people. for example, if your product is trying to attract attention from the traditionally ‘difficult’ youth market, internet radio ads can help. according to research, 77 percent of 12-24-year-olds listen to an online station on a monthly basis. local markets geo-targeting isn’t just for seo and paid search campaigns. with internet radio, you can refine your ads to play in highly localized areas. there are thousands of local broadcast stations operating all over the world, and many of them are set up to serve very particular audiences. again, if you want to spread the word about your product or service in your locale, internet radio stations will give you that opportunity. studies predict that almost 56 percent of the us population will listen to internet radio by the end of this year. if you translate this to the local population of somewhere like seattle, washington – with a population of almost 4 million people over the age of 12 – then clever internet radio ads spread wisely across the local network could reach up to 2 million people. that’s enormous reach, and if you can create a compelling
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Domain Name: INTERNETMARKETINGBUSINESSBLOG.COM
Registry Domain ID: 2104489806_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.sawbuck.com
Registrar URL: http://www.wordpress.com
Updated Date: 2018-02-10T08:05:25Z
Creation Date: 2017-03-12T19:21:04Z
Registry Expiry Date: 2019-03-12T19:21:04Z
Registrar: Automattic Inc.
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Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Domain Status: clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited
Name Server: NS1.WORDPRESS.COM
Name Server: NS2.WORDPRESS.COM
Name Server: NS3.WORDPRESS.COM
DNSSEC: unsigned
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ARGS domain =internetmarketingbusinessblog.com
PORT 43
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NS1.WORDPRESS.COM 198.181.116.9
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NS3.WORDPRESS.COM 192.0.74.9
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